Published On: Tue, Sep 24th, 2013

AC Milan top kit revenues but Serie A still behind in Europe

AC MilanPublication of the revenues that Serie A clubs receive from kit manufacturers and sponsors has highlighted the gap between clubs within the Italian top flight and also with their European counterparts.

AC Milan top the list with just under €35 million through their deal with Adidas and Fly Emirates, while city rivals Inter are a close second with their long-standing association with Nike and Pirelli.

However, Sportweek report that after that after you remove the top five clubs from the €159m that Serie A clubs generate in total the remaining 15 sides’ average barely €3m from their current deals.

Capital side Roma this season have no sponsorship deals in place, although they have negotiated a manufacturing deal with Nike that begins at the end of the campaign.

Whilst the gap between some of Italy’s top clubs remains the difference in revenue generation is also notable against European rivals, Manchester United receive around €53m form Chevrolet without them even appearing on the Premier League sides match shirt.

In Spain and Germany Barcelona and Bayern Munich both earn €30m for their deals with Qatar Airways and Deutsche Telekom respectively and Fly Emirates pay Real Madrid €25m, nearly double what the Rossoneri receive from the airline.

1. AC Milan €33.8m (Adidas €20m and Fly Emirates €13.8m)

2. Inter €31.4m (Nike €18.2m and Pirelli €13.2m)

3. Juventus €28m (Nike €16.5m and Jeep €11.5m)

4. Napoli €17.2m (Macron €7.5 and Lethe/MSc €9.7m)

5. Sassuolo €11.4m (Sportika €400,000 and Mapei €11m)

Follow Kevin Pogorzelski on Twitter: @rabbitrabbiton

About the Author

Kevin Pogorzelski

- My interest in Italian football began with the broadcasting of Football Italia in the early 90's, turning to infatuation with the Champions League victories of AC Milan, Paolo Maldini an all-time hero, and Juventus in 1994 and 1996. With no allegiance to any Italian side in particuar I have a strange fascination with Genoa since witnessing them beat my beloved Liverpool in the 1992 UEFA Cup. The last two decades following the reds have strangely seen frequent contests against Italian opposition. Also writing for, you can follow me on Twitter: @rabbitrabbiton




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