AC Milan have announced an agreement with the Japanese company Sanrio, who are famously behind the Hello Kitty brand.
The deal will see various Hello Kitty characters in the Rossoneri colours as the club tries to bring in more female supporters from across the globe.
“I am very satisfied with this collaboration. The idea to associate a female soul to a top level male sport came a while ago with AC Milan,” said Paolo Casarini, Licensing Director for Sanrio GmbH on the official AC Milan website.
“Today, and with lots of female fans in the sport, the new collection has a natural target. A sports clothing line and accessories to all female fans will be launched from next September.”
Milan’s commercial director, Jaap Kalma, also spoke on the new partnership on the website.
“Milan has always associated itself with Italian and international companies that represent excellence in their sectors.
“For this reason we decided to join forces with a brand like Hello Kitty, a prestigious and important character, and what is more highly adored by young people all over the world. The collaboration with the Sanrio Team has been challenging and has brought excellent results.
“In addition, we’re thinking about organising other initiatives with Hello Kitty and our club mascot Milanello and we will see them together soon at San Siro with our fans. We’re certain that this character will be liked by the Milan fans and from this we will see several other interesting initiatives.”
