Roma have been in search of new revenues streams, with president James Pallotta working on a deal to sell the stadium’s naming rights and find a new shirt sponsor.
Roma have already set the plans for a new stadium in motion, but now need to secure the investment funds to help push the project ahead.
Italian Media reported that Pallotta has already begun his search for investors to complete the new stadium project and bring in extra funds through a new shirt sponsor.
Gazzetta dello Sport report that the Roma president met with members of the Etihad Airlines group to discuss a possibility to have their logo on the Giallorossi shirt. In addition, Pallotta would be looking to sell the new stadium’s naming rights to the Etihad group.
The entire operation would bring in around €25-30 million per season to Roma, according to Gazzetta dello Sport.
