The initiative was launched by ICSS (International Centre for the safety of the sport) with the sponsorship of Serie A. The campaign is aimed towards young people to promote education for young people, oriented ethics and positive values through sports.
A new addition to the project this year is the support of CSI (sporting institutes) in Haiti, in Albania and Cameroon.
Save the Dream week begun on Saturday’s Serie A kickoff and will run through Monday April 20. Prior to all Serie A matches, a video clip will be shown and children promoting the cause will be on the pitch holding a banner. All coaches will be given a pin to wear on the touchline throughout the match.
