Carpi on Thursday.
The Rossoneri imitated the traditional New Zealand war dance, that is most prominently performed by the All Blacks rugby teams.
As reported by Il Corriere della Sera, the whole incident is part of an advertising campaign that stems from a marketing deal between the Rossoneri and Nivea, a cosmetics brand.
Needless to say, the aggrieved fans did not appreciate the show, heavily criticising the club for the light-hearted publicity stunt.
[youtube]https://www.youtube.com/watch?v=Z3i0q2n4rZ8[/youtube]