Date: 17th December 2013 at 2:21am
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Infront Sports and Media agency and the Italian Serie A have finally reach an agreement on their TV rights.

The new agreement will see the agency continue to manage the domestic and international media rights from the 2015/16 until the end of the 2018 season.

According to Il Sole 24 Ore, the new deal will guarantee Serie A €980 million per season.

It is also thought the deal includes a clause that automatically will extend the agreement for additional three seasons, until 2020/21, should Infront will achieve sales of €1.04 billion annually in the first three-years.

The previous agreement between Serie A and the agency, signed in 2009, was set to expire at the end of the 2015/16 season.

Serie A’s current TV rights were sold by Infront for an estimated €850m in 2011.


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