Inter have officially unveiled their new club crest as the club begins a rebranding campaign, though did it with a painfully odd press release.
The new logo still takes inspiration from the 1908 crest, but it has been modernised with fewer circles surrounding it, and the star is now only required on the Inter shirt itself.
A statement on the club’s official website read:
“Try and picture the scene. Your wife smiling at you, or your husband hugging you. A friend you can count on, a dinner in a special place. Imagine music, art. Imagine the best goal Inter have ever scored, the game that gave you the biggest thrill. Imagine it. The best ever. Now that those sounds, tastes and colours are dancing in your head, now that you’re thinking about the best thing ever, think of it in terms of the Nerazzurri. In terms of Inter. The team that makes you heart beat faster.
“A picture is gradually filling your mind, right? First a few simple lines, then circles come together and finally a star. It is starting to take shape. “It” is our new logo, now part of our team. Our “corporate identity” to use the appropriate jargon. An image which will be used everywhere: in our communications, on the team bus, at the academy. One voice for a special team. A team that will be Milanese and international. Fair and surprising. It will be legendary just as it always has been. Imagine it. Then look at the new logo. You’ll notice they’re much the same.”
