Date: 7th July 2018 at 8:49pm
Written by:

One-hundred million euro for a 33-year-old would have seemed farcical a few years ago, but now, since the Neymar transfer, it appears almost reasonable considering what a player like Cristiano Ronaldo can do for a club both on and off the field.

On the playing side, not only would Juventus be buying Ronaldo for his extraordinary goal scoring ability, the professionalism that he brings to a team would only help to elevate others around him, which could feasibly turn an already successful group into world-beaters.

The Portuguese international’s relentless success in the Champions League in recent years will be an undoubted factor in the minds of the Juventus hierarchy as they look to capture that elusive trophy which has been missing in their recent spate of dominance.

His arrival would most likely pave the way for the exit of Gonzalo Higuain, yet, although Ronaldo is three years older, he is arguably in better condition than the Argentinian and his goalscoring exploits dwarf that of the Bianconeri’s record signing. Ronaldo managed 39 goals in 39 appearances last season when he was deployed as a central striker, whereas Higuain only managed 20 in 42.

Although some may argue the five-time Ballon d’Or winner is past his peak, he would move to the Bianconeri on the back of a third consecutive Champions League title and with two of his five Ballon d’Or wins coming in the last two years. The meticulous approach he takes to maintaining his physical fitness has meant he has managed to stay at the top for longer than most.

Off the pitch, the marketing potential for Juventus would be immense and, in a broader sense, this would also be a major acquisition for Italian football as a whole. For the league to attract someone of his calibre is undoubtedly a progressive step and may prove to be a catalyst for further world stars to join him.

With the spending power of the Premier League and the two giants in LaLiga, the gap between the top leagues has stretched over recent years, but Serie A may be able to close the distance if they can once again compete for the big-name signings which raise the profile of the competition.

The main stumbling block appears to be his astronomical wage demands which may cause a delay to his arrival. There is talk of bringing in a sponsor to help fund his reported €60 million annual pay-packet. But were they to iron out these substantial financial creases, it would be a phenomenal purchase for La Vecchia Signora and for Serie A.

After an unprecedented spell of domestic success, Juventus are desperate to conquer Europe and in Cristiano Ronaldo, they have the perfect leader to facilitate this. If the Italian giants can get over the hurdle that is his monumental wages, it seems logical to purchase a player who still has a lot to give on the football field and can exponentially grow the club as a global brand.