The crypto platform adds the Italian Serie A to its growing stable of sports partners as it looks set to become one of the best-known crypto services.
Crypto.com, a digital platform for buying and exchanging cryptocurrencies, will be prominently promoted in football matches during Italy’s top division, Serie A. The move sees Crypto.com become the league’s first-ever technology and innovation partner and will bring in more revenue to Italian clubs.
Lega Serie A said on Thursday that Crypto.com would showcase critical broadcast moments for the Italian football league “where technology enriches the match.” For instance, during replays and VAR decisions. The platform has also signed a multi-year deal to present the league’s goal of the month competition, as well as broadcast moments that use video replay to determine fouls and offside in the buildup to goals.
Crypto.com had previously sponsored the Coppa Italia, even launching a special non-fungible token (NFT) to commemorate the final. As part of the new agreement, the exchange said it plans to produce more NFT collections, giving fans something to look forward to. Cryptocurrency has become one of the most popular ways to make online gambling site deposits. You can find sites that accept crypto using Bonusfinder’s US website.
The goal of the partnership, according to Luigi De Siervo, CEO of Serie A, is to “bring fans closer through technology and creativity.” In the coming months, he announced that the league might also announce more commercial and marketing measures to increase fan engagement.
Inter Partner with Socios
This partnership comes not long after Inter announced a sponsorship deal with Socios. This new sponsor not only pays Inter double the value of their last deal but will also create a special Inter token. This token can be used by fans to buy and trade for exclusive merchandise and digital content. Holders of these fan tokens will also be able to take part in exclusive club polls, which can be used for everything from selecting the music in the stadium to adding a message to the captain’s armband.
Inter isn’t the only club to join Socios either. Arsenal, Atlético Madrid, Juventus, Manchester City, and Paris Saint-Germain have already partnered with this crypto organization to produce club-branded digital tokens. Aston Martin and Alfa Romeo are both Formula 1 teams. Two NBA teams, the Philadelphia 76ers and Boston Celtics, as well as the NHL team New Jersey Devils, have also signed up.
What Does This Partnership Mean for Italian Football?
The cryptocurrency market is becoming increasingly valuable over the last few years, and these partnerships will help bring more interest from Italian football fans. While it’s unclear how long the Socios and Crypto.com deals will last, it’s clear that deals like this can be a positive thing for Italian football.
In recent years, giants like Inter and Milan have struggled to compete financially with other European teams. The success of the Premier League and La Liga broadcasting deals has brought those clubs a lot of money, but Serie A has become overlooked by top sports channels. Both Inter and Milan have also had financial issues due to their owners, and most clubs in Serie A are in desperate need of a cash injection to renovate stadiums and sign new players.
It’s unclear how much Crypto.com is paying to be Serie A’s technology and innovation partner, but we do know that the platform signed a similar contract with the MMA organization UFC. Crypto.com agreed to pay the UFC $175 million over ten years, and a similar amount of money would make a huge difference to the Italian league.